If you are no longer satisfied with operating locally, you may want to explore other markets. Creating a global website can help you grow and expand your offering to an international audience. International SEO techniques give you the power to drive a healthy amount of traffic from other countries and give conversions a solid boost.
What is International SEO?
International search engine optimization is the process of optimizing a website so that search engines can identify the countries you want to reach. Or, from another perspective, so they can provide the appropriate page in search results for each country, or for each primary language of the person performing the search.
This process involves creating relevant content for users in different target areas who use other languages or even other currencies. Depending on the resources available, you can even adapt the content separately for each region.
Who needs International SEO?
Basically, any business that targets multiple countries and seeks to expand globally should use international SEO techniques. You should choose this option if any of the following apply to you:
The business has or may have a significant customer base worldwide.
The physical expansion into international markets should be matched by appropriate coverage at the website level.
You already operate business locations in different countries.
You have many customers who speak languages other than the site’s primary language.
Specific SEO services
For a global SEO strategy to be successful, it is important to create an effective plan. The steps for establishing a campaign that works are:
Research
Targeting
Optimization
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Questions to ask during the International SEO process
When developing an international growth plan, ask yourself these questions:
Have I researched my potential in international search?
How will I target the selected audience?
Is it better for me to use a country-oriented approach or a language-oriented one?
What is the best possible structure for the targeted international website?
What is the best way to approach the translation process?
Have I used hreflang tags correctly to avoid duplicate content?
Do you have all the necessary tools and the appropriate data to answer these questions? If not, we are here to help!
Building long-term value
Search results and ranking criteria differ in each country, as do the “classic techniques” (Optimization SEO | Local SEO | Web Design). Simply translating a page is not enough to automatically produce the same result as the “source”.
As more and more barriers to international business disappear, your business should consider involving experts to ensure that you effectively capitalize on its full potential.
Frequently asked questions
It depends on resources and objectives. Subdirectories (site.ro/de/) are generally the most efficient option: they inherit the authority of the main domain and are managed from a single place. Country-code domains (site.de) provide the strongest local signal, but each starts from scratch. Subdomains (de.site.ro) are a compromise that we rarely recommend. The choice should be based on an analysis of target markets, not preference.
No. Translation is only the first step: keywords differ from one market to another (they are not literal translations), competition and ranking criteria differ, and Google needs technical signals — hreflang, URL structure, local authority — to serve the right page to the right user. We conduct separate keyword research for each market.
Yes, this is the classic case of language targeting across multiple countries. The same Romanian version can be served for Romania and the Republic of Moldova with separate hreflang tags (ro-RO, ro-MD) and, ideally, with locally adapted pages — currency, delivery, contact details. For the Romanian diaspora in Italy, Spain, or Germany, targeting combines the Romanian language with the respective country.
No. In Russia, Yandex has a significant share; in China, Baidu dominates, where Google does not operate; in South Korea, Naver; in the US and Germany, Bing has a larger share than in Romania. The strategy starts with the search engines used by customers in the target market, and the technical requirements of each are incorporated into the plan.
The cost depends on the number of markets and languages, the technical state of the website, and the volume of content to adapt — which is why we start with a free audit and provide a proposal tailored to the project. In terms of duration, technical implementation (structure, hreflang, redirects) generally takes 1–3 months, while results in new markets are measured over 6–12 months.
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