Local SEO

Specialized Local SEO Service by Digital Craft® Agency.

With Local SEO, you make your offer visible in your area — both in organic searches and on Google Maps

Our Local SEO services help you get found by customers in your local area. Without such services, your business may miss one of the most qualified sources of traffic — the one that provides the highest conversion rate from search to purchase worldwide.

According to Google, 46% of all searches have a “local intent,” while 82% of smartphone users use a search engine when looking for a local business. How do you connect with these consumers? Local SEO services: What is local optimization?

Local search engine optimization (Local SEO — Local Search Engine Optimization) is the process of making your company visible in searches with a geographic component.

Similar to Basic SEO Optimization services, Local SEO services have the same goal: achieving top rankings in search results.

What Digital Craft offers as Local SEO services is a personalized strategy for each local business to increase its visibility in organic search results, with the real goal of helping that business gain more customers — and higher revenue.

What does local SERP mean?

Local SERP is an integral part of certain result pages in Google searches. SERP — Search Engine Results Page — usually contains 8–10 results, in addition to which, depending on the case, other elements may also appear (Related Searches, Knowledge Base, Maps, etc.).

The most important element in this system is the Google Local Pack ranking — the three listings with direct links to Google Maps that Google displays when a search includes physical addresses within the searcher’s area (which is why it is also called the 3-pack).

The click-through rate of a result in this Local Pack is very high because, unlike many other search results, this block presents physical, tangible businesses — exactly what is being searched for — without interference from blogs or news sites.

How can I rank well in local searches?

Now that we know what geographic searches are and what local SEO means, we are certainly much more interested in “how can I succeed in map searches?”. There is a lot to do. At Digital Craft, we have a complete, detailed and customizable procedure, but the basic principles are only three:

Proximity: How close is the business location to the person performing the search?

Relevance: How relevant are the products and services offered to what that person is searching for?

Prominence: What do other consumers say about your products and services?

Digital Craft Local SEO Services for a Top Ranking

01. GOOGLE BUSINESS PROFILE OPTIMIZATION (GOOGLE MY BUSINESS)

Google Business Profile (Google My Business) — GMB — is where any business with a physical location can register its location and details in order to appear in Google Map-Pack. Just like any listing in a directory or search engine, there are many details here that can easily make the difference between position 1 and position 11.

At Digital Craft® Agency, we include a comprehensive range of services to help a local business optimize its registered information:

Market analysis of the service area

Analysis of relevant keywords for the industry served in the given area

Identification and analysis of competitors that need to be surpassed

Optimization of the GMB listing for name, address, phone number (NLP — Name – Location – Phone number) and business hours

Claiming the Google Maps listing for entries added from other sources

Optimizing the GMB listing for backlinks

02. LOCAL CITATION BUILDING

A fundamental element of a Local SEO strategy is the creation of Local citations — local references. Unlike backlinks, which refer to a business through a link to its website, local citations work in a similar way, but through mentions of the company name, address, phone number, and even the website address (with or without a backlink).

These citations can be created on any website or blog, but valuable references can also be earned on Facebook, Apple Maps, TripAdvisor or in local directories.

03. TARGETING RELEVANT KEYWORDS

To rank at the top of local search results, the connection must be made not only with the proximity of the location, but also with the services and products being offered. For this, a few references in the description included in the GMB listing are absolutely necessary, but the available space is extremely limited — only a few words. So, which keywords should you target there?

This is where a Digital Craft® Agency specialist comes into play again, analyzing dozens or hundreds of variations and selecting the one that can maximize results. But this strategy must work in parallel with website optimization in the same direction, which is why a Local SEO campaign works best only when the website is also properly optimized.

Common website – local SEO combined promotion techniques

There is a particular category of actions in SEO campaigns — those techniques, methods and actions that provide general benefits regardless of the actual objective of the campaign:

Continuous research into search trends

Systematic publication of locally targeted content

Use and optimization of Schema.org structured data for pages with localizable content

Continuous optimization of landing pages

04. RATINGS AND REVIEWS MANAGEMENT

Unlike the vast majority of ordinary search results, rankings in Google Local SEO 3-pack depend heavily on online reviews.

Reviews (ratings & reviews), whether they appear on your website or on third-party sites such as GMB, Yelp or Facebook, must always be taken seriously and responded to carefully and politely.

Very often, a negative review that receives a very good response ends up creating a positive impression in the eyes of those who look at it later, rather than the opposite of what was intended. Likewise, a person determined to leave a negative review, if they see a positive and consistently correct attitude in the responses given to other similar reviews, will be strongly inclined to refrain from doing so in the end.

05. LINK BUILDING

Off-page SEO campaigns — acquiring backlinks — can also help improve your position in local searches.

Search engines such as Google consider both the number and quality of backlinks, so it is important to have a strong and diversified backlink profile. From a Local SEO perspective, this profile must always be supplemented with links from pages with local authority, combined with or alongside the acquisition of local citations.

Links from local newspapers, bloggers and business associations, as well as references from the same area, will all help achieve a better position in search results.

Benefits of Local SEO Services

Some distinct advantages of hiring an agency for Local SEO services:

Increases online visibility among local consumers;

Brings targeted web traffic from consumers in the immediate area and, consequently, increases the number of customers and sales;

Allows for much more precisely targeted promotional campaigns, maximizing their effectiveness;

Sets you apart from your competitors — fewer than 50% of online businesses worldwide currently use local optimization services.