SEO offers huge benefits for companies in numerous industries – and it is even more important for e-commerce businesses.
Why do online stores need SEO?
First of all, with SEO for E-commerce you can reach more qualified leads. These are the people who are most likely to purchase your product. More qualified leads translate into more sales and revenue for your company. SEO helps you reach these groups of buyers by optimizing your website for the search terms they use.
Search terms – keywords, often have strong connections to the store and its products, but not always in an obvious way.
How do you optimize searches for online sales?
If you sell protective accessories and custom smartphone cases, for example, it is logical that people’s searches will contain these expressions. This is why an SEO strategy for E-commerce will probably target keywords such as “custom smartphone cases” or the more general “custom phone protection”. However, there will also be many atypical situations – either high-traffic searches with no purchase intent (such as smartphone model names), or apparently non-commercial searches that nevertheless hide an indirect intention to purchase a product or service (“scratch-resistant screen”).
These are keywords relevant to your target buyer, and therefore relevant to your business.
Optimizing an e-commerce website
When you start selling online using web marketing, you want to make sure you are directing the right type of customers to your website. You can achieve this by making sure you have the right type of content containing the right keywords.
Search engines rely on matching the words people search for with the keywords found on the site, which means that SEO for an e-commerce website must include informative, descriptive text based on expert research.
Conclusion: to begin the optimization process for an E-commerce website, you should know which keywords or phrases you want to target.
Here is how we begin our specific E-commerce SEO process for our clients, and what you can expect when working with our team.
E-commerce optimization steps
- Keyword identification
- Keyword implementation
- Product page optimization
- Navigation optimization
- Content creation
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What do our SEO services for E-commerce include?
SEO for E-Commerce is a multi-faceted process, which is why our services include many different stages:
Online store visibility audit
custom SEO strategy for the E-commerce website
Google Analytics setup
Google Search Console setup
Keyword research and optimization
Structured product markup
Product image optimization
Custom SEO product description
Content promotion
Monthly reporting on keywords, traffic, and transactions
And additional customized services based on the specific goals and needs of the online store.
Are you ready to make your online store more visible?
Your online store should not be stuck on the second page of Google. With our more than 15 years of experience in SEO and online marketing in general, you can experience the power of being on the first page. By having a well-ranking e-commerce website, you will attract as many customers as possible and convert more and more clicks.
With Digital Craft® Agency and our SEO services for e-commerce, in addition to our other very popular services (SEO Optimization | Web Design), you can achieve all these objectives.
Contact us today to prepare together a customized optimization plan that will make your store more visible, turning as many visitors as possible into real, paying customers.
Frequently asked questions
In terms of volume and structure: a store has hundreds or thousands of product and category pages, filters that generate duplicate URLs, and changing stock levels. We work at the template level (categories, product pages), on Product and Offer structured markup, on handling out-of-stock product pages, and on faceted navigation — issues that do not exist on a business website.
We rewrite them, prioritized by impact. Descriptions identical to those on other stores are duplicate content and rarely rank. We start with the products and categories with the greatest traffic and margin potential, write unique descriptions using the keywords customers search for, and add Product schema. The rest of the catalog is covered in waves based on impact.
It depends on the case: if the product returns, the page remains indexed with an “out of stock” notice and alternative products; if it has been permanently discontinued, we create a 301 redirect to the closest category or successor product. Deleting pages without a redirect loses the authority accumulated by those URLs and the traffic they generate.
Most often on WooCommerce, but SEO recommendations are platform-independent: we also work with PrestaShop, Magento, Shopify, and custom solutions. Only the implementation method differs — on some platforms we intervene directly, while on others we provide specifications for your development team.
Through transactions and revenue from organic traffic, not just rankings. We configure Google Analytics 4 with order tracking and connect the data with Google Search Console so we can see which keywords and categories generate sales. The monthly report shows keywords, traffic, and transactions by product category.
Typically 4–6 months for the first measurable increases in organic sales and 9–12 months for a consistent trend, if the technical recommendations are implemented on time. Stores with an established history and a large catalog see results faster on existing categories; new stores build authority from scratch.
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