SEO Optimization

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How to get on the first page in Google

Your site’s position on search engine results pages, especially Google, may mean the difference between a successful business and one that is about to disappear.

If you are among the first search results you will have considerably more visitors. According to the statistics of the largest search-based companies in the world, position 1 in the search results will bring 3.250% more visitors than position 11.

Depending on the specifics of your business, SEO services can bring you from a few to a hundred or hundreds of visitors a day. Can you afford to lose these potential customers? And how much does it cost you if you lose them?

There are many firms or free professionals who consider SEO specialists. What should you consider when you want to choose the the best?

What is SEO?

SEO (Search Engine Optimization) is a service that helps increase the relevance of your site to the big search engines. The purpose of these SEO services is to increase the site’s position in search engine results for specific keywords relevant to the domain of activity.

SEO is a long-term process that needs to be addressed with patience and effort.

This service is based on 4 fundamental steps:

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01. Site Audit and Keyword Analysis

The website is the starting point in any SEO optimization strategy. It must be optimized in
accordance with the requirements provided by Google. These requirements are
complemented with the know-how of our team with over 7 years of experience in the field, which will provide additional site-level optimization through a usability audit and user experience.

Keywords, the main topic around which outlines SEO, should be chosen carefully. These must be relevant to the domain of the promoted site. Just so, the success of SEO services can be one resounding. Our team offers a comprehensive keyword research, of which we will only pick the most relevant ones, which theoretically can turn any conversion visit.


02. SEO Optimization On-page

At this stage, our team implements all changes approved in the first stage. This step is designed to create a clean web site that has a low upload speed and provides users with an enjoyable experience.

Keywords will be carefully added to tags like “meta title” and “meta description”, but also to other main elements of the site such as headings (H1, H2, …, H5) and the alternative description of images (ALT tag).

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03. SEO Off-page and Link building

Link-building campaigns are, in fact, a process by which a site is created with a direct link profile from sites relevant to the industry in which it operates.

Our copywriter team will write unique texts that we publish on sites of high reputation. This is the safest method by which the site can grow naturally without disturbing Google’s penalty algorithms.

04. Monitoring and interpretation of results

This is, from our point of view, the most important. Here we can evaluate whether the optimizations we have made have favored us if link-building strategy is fruitful or if our client receives daily organic conversions.

In order for transparency to exist in any B2B relationship, then we provide detailed monthly reports in which you can see the positions of the set keywords and how they evolve, month-to-month position changes, campaign traffic and number conversions that organic environment generated.

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In order for transparency to exist in any B2B relationship, then we provide detailed monthly reports in which you can see the positions of the set keywords and how they evolve, month-to-month position changes, campaign traffic and number conversions that organic environment generated.


The main benefits of SEO optimization

Cost efficiency

SEO services are among the most cost-effective strategies. They basically face the products and services with the users they are looking for.

Raising notoriety

Being in the top searches on Google, the website receives a significant number of views (impressions), which leads to increase awareness of your business. In addition, being on the front page for certain targeted keywords, it not only helps associate the brand with those keywords, but also points to increased confidence in the brand. Companies that appear on the front page in Google searches are viewed as trustworthy by visitors.

Increase site traffic

Top positions in search engines benefit from the views and clicks, and thereby increase site traffic. In addition, optimized tags and descriptions increase clickthrough rate, which also helps increase traffic to your site.

ROI (return on investment)

SEO provides measurable results that can be tracked regardless of the nature of the site.

Competitive Advantages of Digital Craft

1

We will not work for your competitors

Most SEO optimization firms can work together for you and other websites of the competition. Do you think it does not matter? We offer you exclusivity and we will not work with your direct competitors.
2

Correct methods of SEO

There are no quick ways by which to reach the first page of search engines and stay there. You can try but if you are penalized by Google, it will take much longer to return to the top. A well-thought-out long-term SEO strategy will bring you much better results in the long run.
3

By SEO increase your number of clients

To be the first in search results is not an end in itself. The purpose of your site is to bring you more money in your pocket. This is done by increasing the number of clients. To have more customers, you need to have more traffic on the site. We always keep in mind the ultimate goal, we do not lose in details that do not bring you value.

Request a FREE Audit!Audit SEO

SEO Agency

Here are some of the questions you might want to ask when choosing between companies that offer SEO optimization.

  • Concrete results. Can I prove by figures?

Not every SEO campaign is worth the money. Before we start a project, we clearly establish with you what are the goals we are proposing. We make a detailed analysis of how much it costs and what profits can be made from a SEO optimization campaign. We monitor the campaign daily and offer you monthly or weekly reports of current results. Within the SEO agency, we can provide complex reports with dozens of indicators or simplify them so that you can only see what interests you.

  • Does it work for your competitors?

It may be the most important aspect of working with a SEO firm. There are companies doing SEO optimization at the same time for two or more online stores with a similar profile. We consider this to be a conflict of interest and offer our clients exclusive contractual clauses or bring to the knowledge of the potential new customer.

  • Clear methods. Are SEO optimization methods consistent with Google policies?

Want to be first on Google in 30 days? In most cases, it can be done. But in order to have such a rapid growth in search engines means applying methods that Google considers to be incorrect. As a result, your site will be penalized shortly and will fall to a lower position. And then the increase in search rankings will be done with at least double efforts and cost-per-measure. Therefore, we constantly researching about updates made by Google, make sure everything is done correctly and you will remain in the top search results for a long time.

  • What are the termination clauses?

If a firm imposes a certain contractual period and does not let you terminate the contract when you want, what does that say about their services? We do not impose a certain period. We want a commitment of at least six months for offering SEO services. From experience, we know this is an optimal time to have significant growth results in search engine results. But we also had contracts for a shorter period of 3 months or 1 month by which we increased the number of visits on our clients’ site. The more we work together, the better your website traffic and the increase in SERP on optimized keywords.

  • Full package. What is included in the online marketing package?

The SEO and online marketing campaigns we offer include optimizing site pages, creating content (texts and photos in the site, blog and social media articles) and implementing a site’s authority to grow the site’s authority. We can create personalized maps in GoogleMaps, social media pages (Facebook, LinkedIn, Twitter), we give you complete reports and consulting in marketing campaigns. Each SEO offer is customized according to your needs and budget.

  • Who creates content? Is it quality?

For each SEO optimization project, we select the copywriter team with we will work. We make sure that the articles or posts created are useful to your potential customers and that they will generate an increase in site visits.

Why do you need SEO optimization?

You probably got to this page because you have one of the following problems:

  • You do not appear in the search results. You have a relatively new site but customers can not find you through Google searches.
  • You appear in search but on a secondary page. In most cases, over 95% of those searching do not go on page 2. Usually, those who do not find what they want on the front page prefer to repeat the search using other words.
  • You are on the front page but you do not have enough visitors. SEO optimization does not just mean being the first in the search results. There are cases where positions 2 and 3 receive more visits than position 1. Through SEO we help you differentiate yourself from competition in a positive way and increase your traffic on the site.
  • You were penalized. If you were in the top and then suddenly dropped, you most likely suffered a penalty.
  • You do not have time to do SEO. If you understand the importance of SEO optimization but also need to deal with other important aspects of your business, outsource search engine optimization to new SEO specialists we can help with professional SEO services.

Do you think we can help you? Request a personalized offer now! contact us

SEO optimization is not an easy process

There is currently no market niche in which there is no competition in search engines. In many domains there are dozens or hundreds of companies competing for top positions in Google. Just to appear on the front page in the search results of these domains is a huge effort, the competitors throwing tens of thousands of euros in the SEO budget. And not without reason. According to the statistics, Google’s first position has more than 3000% more visits than those on page 2. Imagine what is the difference between a shop where 10 customers a day and one with 3,000 customers in the same timeframe.

It should be taken into account as Google shows and results that are not your competitors’ business but are competitors in search engines like wikipedia, youtube, google plus and others. Besides this, there are ads and other forms by which Google displays data that “eats” from organic results such as knowledge graph, local pack etc.

If you’ve heard of sites that have reached their first few weeks, check their results again after a short period of time. Most probably, its fell as fast as they got there, and maybe even lower. That’s because Google algorithm offers the possibility of new sites appearing to show what they can. It shows them a short period in a better position but if you do not implement all the necessary SEO factors will drop rapidly in the next period.